Thursday, 23 October

• Welcome address by Rik De Nolf, the EBP President and Gabriele Capolino, the Editor-in-Chief of Milano Finanza
• How to engage new young users - Lorenzo Montagna, Commercial Director, Yahoo! Italia
• Attracting young readers, Daniel Hertzberg, the International Editor of WSJE
• Luna: a magazine for women attached to a business paper - Carlo Parpinelli, marketing manager and Giampietro Baudo, editor in chief
• Why Swiss Financial Newspapers lose a significant portion of their revenue to the Internet, Philipp Portmann, Fundinfo
• Business newspapers and luxury brands, a convenient wedding? - Michele Norsa (Ferragamo), Matteo Montezemolo (Poltrona Frau), Umberto Angeloni, Umberto Angeloni, luxury expert, anchors Giulia Pessani and Gabriele Capolino, Milano Finanza
• Decision! Breaking new ground with business press - Morten Micalsen, CEO of MindShare
• Why are Polish traditional business media fighting a lost battle against business and financial portals, Gerd Bielenberg, Handelsblatt 

Friday, 34 October

• Sharing and licensing content - Gabriele Capolino, Editor-in-Chief of Milano Finanza
• Press cuttings companies – pirates or friends - Andrew Hughes, NLA
• Is Google a publishing house – Massimiliano Magrini, Country Manager, Google Italia
• E-paper: an example of Les Echo – Willem Endhoven, iRex Technologies

Interview with Marco Voena, the world famous art dealer and a guest speaker at the dinner, by Beatrice Panerai; Italian; English