Wednesday, 22 January 

9:00    Welcome address - Hans-Jacob Bonnier, EBP President 
9:15    Media market in Poland - Waldemar Tevnell, Puls Biznesu 
9:45    New solutions for content redistribution - Cathy Horan, Océ Digital Newspaper Network 
11:00  Selling against the wind – Gerdt Larsson, Mercuri International 
12:00  Kanaal Z story – a multimedia case – Mieke Verhelst and Rik De Nolf, Roularta 
15:00  Where is the growth? Redistribution at the FT - Andrea Müller, the Financial Times 
15:45  Cost/benefit aspects and experience with a diversified and innovative product strategy - Jes Richard Møller, Børsen 
17:00  Newsweek Polska, a successful launch of a new Polish magazine - Mr. Florian Fels and Dr. Podkanski, Axel Springer Polska

Thursday, 23 January 

09:00  What do media agencies expect from media owners these days? – Paul Schick, Mediaedge: CIA 
09:45  Design as a marketing tool – Jean Francois Mignon and Juan Velasco, 5W 
11:00  Growing advertising revenues in tough times – Marcin Donimirski, Puls Biznesu 
11:45  Roundup: the future of advertising in business media - Gerd Bielenberg, GWP (Handelsblatt)