Thursday, 21 October 

1st module - advertising sales

Welcome address of EBP President Ralph Büchi 

• An overview of the advertising business in 2004 – Massimo Costa, President and CEO of Young & Rubicam Italy 
• Feedback on the questionnaire "Advertising climate 2005 (PowerPoint 0.5 MB) - The Publishers' point of view" – Gerd Bielenberg, GWP (Verlagsgruppe Handelsblatt) 
• The global advertising strategy of Allianz (what advertisers expect from media) (PowerPoint 1.6 MB) – Bianca Brück Sartorius, OMD  
• Success of lifestyle supplements (PowerPoint 44.04 MB) – Giulia Pessani and Enrico Torboli, Milano Finanza; a view of a client will be presented by Michele Norsa, Valentino 

2nd module - circulation 

• Kauppalehti Saturday edition – Hannu Leinonen  
• Dagens Naeringsliv success story: from 20.000 to 70.000 subscribers – Gislaug Rydland  
• Trends, a brand in different appearances (PowerPoint 12.8 MB) – Dirk Vandekerckhove 
• Reaching 1 % penetration in a very small market– Jurij Giacomelli, Finance 

Friday, 22 October 

3rd module – content redistribution/new business models 

• Borsen Business Net story – Jes Moller and Jens Nicolaisen 
• French publishers and vertical surveys (PowerPoint 1.38 MB) the example of IPSOS Financial Decision Makers" - Alice Suric and Marie-Louise Roedler, La Tribune 
• Maximising revenue from secondary distribution (PowerPoint 0.12 MB) – Andrew Hughes, Newspaper Licensing Agency
• Handling copyright issues at het Financeele Dagblad (PowerPoint 2.89 MB) – Jelle Buizer  
• Legal aspect of redistribution/copyright – Slobodan Sibincic 
   

List of participants