[See the photos from this event here! ]

Thursday, 27 October 
Welcome address of EBP President Ralph Büchi
Welcome address of Stefan von Holtzbrinck
Welcome address of Gerd Bielenberg, Commercial Director GWP international 

• Shaping the future of the newspaper (PowerPoint 4.5 MB) – Jim Chisholm, Consultant to WAN 
• Outsourcing of stock market and fund listings (PDF 2 MB) – Dieter Moritz, Sales Director VWD Vereinigte Wirtschaftsdientste 
• Educational publishing as a new publishing idea (PDF 5 MB) – Dr. Wolfgang Stock, Managing Director of Spotlight Publishing Group 
• Business media have become media brands – they should act according to it! (PDF 8.5 MB) – Uli Veigel, CEO of Advertising Agency & Marketing Service Agencies, Grey 
• Conferencing as a profitable brand-extension - Alfred Möllenbeck, Euroforum 
• European trends, formats, pricing (PDF 1 MB) – Andreas von Buchwald, OC&C Consultancy 
• Electronic paper, a marketing challenge for newspaper publishers (PowerPoint 181 KB) – Willem Endhoven, Philips Electronics

Friday, 28 October  

• Paid-for online content – an American perspective – Jones Hayden, Wall Street Journal Europe 
• Print and online convergence (PowerPoint 184 KB) – a Nordic outlook – Hannu Ollikainen, Talouselämä 
• Starting a print publication online – Mag. Alexander Mitteräcker, der Standard/Bronner Online AG 
   

List of participants