Thursday, 3 March 
1st module – the future of financial journalism:

Welcome address of EBP President Ralph Büchi  

• Presentation of Het Financieele Dagblad - Giselle van Cann, FD 
• Is financial journalism in crisis? - Harry Lockefeer, former editor of De Volkskrant, 
• How to keep high editorial standards in an increasingly commercialized environment – Piet Depuydt, Trends 
• Success of Forbes in Russia and Poland – Tomasz Wroblewski and Marcin Piasecki, Axel Springer Polska
   
  2nd module – financial scandals:  
• The Ahold story – Michiel van den Bosch, Senior vice president legal  
• Research on financial scandals – Kees Cools, the University of Groningen  
• Round table: how did business press contribute to financial scandals and how to regain the trust of readers? Moderator: Christian Rainer, trend; participants will be editors of leading European business newspapers and magazines 
• Are quotations shifting from hardcopy to internet – Danny Bresseleers, Tijd Beursmedia 
• From zero to six million readers within a decade. The success story of two brothers and their „News" - magazine group – Stefan Grossek

Friday, 4 March 
3rd module – integration of paper and internet: 

• Advantages of focusing on one media – Michiel Bicker Caarten, Het Financieele Dagblad 
• Advantages of integrated systems – Eero Tuomisto, Kauppalehti 
• Roundtable: upsides and downsides of both solutions: moderator: Eero Tuomisto 
• Advertorials, supplements, special editions: opportunities and traps – Dr. Rainer Zimmermann, CEO of Pleon Europe