Thursday, 26 October
Welcome address by Ralph Büchi, EBP President

• Internet strategy of Les Echos (24.5 MB) – Philippe Jannet, Director of electronic information of Les Echos 
• Multimedia strategy of het Financieele Dagblad (71.4 MB) - Jelle Buizer, Internet Product Manager of het Financieele Dagblad 
• Børsen’s strategy on free vs. paid-for information and how did Børsen respond to recent freesheet explosion (50.2 MB) - Jes Richard Møller, Marketing Director of Børsen 
• Free vs. paid-for information (73.2 KB) – a view of a freesheet publisher Hervé Pointillard (former CEO of 20 minutes) 
• Building your Brand through Digital Offerings – videoconference with Claudia Flowers, Senior Vice President and Steve Ennen Vice President of American Business Media 
• Article about the future of newspapers, published in the Economist in August 2006 (73.2 KB) – summary presented by Slobodan Sibincic, EBP Secretary General 
• Round table discussion about strategies on free vs. paid-for information and internet, moderator: Christian Rainer, Editor-in-Chief of trend 
   

Friday, 27 October

• What do advertisers expect from business papers? – Jorge Castela, leading Portugese marketing expert 
• How to find new niche markets for the new business opportunities? (3.5 MB) – Joao Luis de Sousa, Vida Económica 
• Gentleman - two years after (18.1 MB) – Giulia Pessani and Carlo Parpinelli, Milano Finanza 
• "pmelink.pt - going beyond the plain online information source" - Pedro Vozone, Director of Purchasing and Business Development