"The Future of the Business Press - Concepts and Content"
January 20th and 21st, 2004 - Hotel Zürichberg, Zurich, Switzerland
 
Tuesday, January 20th, 2004 
 Morning session / presentations (approx. 20-30 minutes each, followed by discussions)  

• FTD - An ambitious new launch of a big business daily in a large market: the editorial USPs (Christoph Keese) 
• Les Echos - The relaunch seen from the editor in chief (Nicolas Beytout/Eric Noblet) 
• Trends/Tendances – From editorial staff to knowledge center (Geert Wellens) 
• Kauppalehti – Convergence in Kauppalehti style (Hannu Leinonen) 

Guest speaker on "What we expect from the Business Press" (A speaker from Mc Kinsey, or from UBS)  

Panel discussion on the "Future of the Business Press". Participants: 

• Financial Times: Andrew Gowers 
• Wall Street Journal: Fred Kempe  
• Handelsblatt: Bernd Ziesemer 
• Dagens Industri: Gunilla Herlitz  
• Finance (Slovenia): Peter Frankl  
• (Guest speaker) 
• Panel moderator: Ralph Büchi  

Followed by a Q&A session with the participants of the seminar and our guests.   
 
Wednesday, January 21st, 2004 
 Morning session / presentations  

• University St. Gallen - Print versus online editorial in the future (a new study) 
• Dagens Industry family - the success story of the Bonnier business dailies (Vibjörn Madsen) 
• Business Week Poland - a license to succeed (Piotr Aleksandrowicz) 
• De Tijd - New concept: the complete business-newspaper of Flanders (Hans Maertens) 
• Against all odds - How Handelblatt Publishing Group continues and changes its journalistic training (Joachim Weidemann)