Hosts of the event: Les Echos and La Tribune

Program of the seminar

Monday, 16th April 2007

• Evolution of the press - Jacques Attali
• Investment strategy of advertisers - Maurice Lévy, President of Publicis
• Looking back on 8 months of Business News, the first Germany's free business newspaper - Gerd Bielenberg, Head of Marketing and Sales / Investment Management at Verlagsgruppe Handelsblatt
• Zero and reduced VAT rates under threat - Valtteri Niiranen, Director at ENPA
• Cash daily, a new multimedia approach in business information - Thomas Trüb (2,5 MB), Head of new media at Ringier
• the FT's New Newsroom - Dan Bogler, Managing Editor of the Financial Times
• Trends in newsrooms 2006/07: multi-newspaper newsrooms and Web2.0 / user generated content (10,8 MB) - John Burke, Editor at World Editors Forum, WAN
• Round table discussion on Newsroom in the Digital Age
   

Tuesday, 17th April 2007

• Relaunch of Capital (7,23 MB) - Dr. Klaus Schweinsberg, Editor-in-Chief of Capital
• New editorial offer: a combined approach (print and digital) and a new editorial organization (18.1 MB) - Pascal Aubert, Deputy Editor-in-Chief of La Tribune
• The role of the internet for macroeconomic news, commentary and analysis - Wolfgang Mnchau, Associate Editor of the Financial Times